Pride of Britain Hotels
Pride of Britain Hotels
BRAND IDENTITY, LITERATURE, STRATEGY, MARKETING, PRINT
BRAND, LITERATURE, STRATEGY, MARKETING, PRINT
taking pride
in a branding evolution
We worked with Pride of Britain Hotels to refresh their overall brand and supporting marketing collateral, including the creation of a new luxurious printed hotel directory, website redesign, email campaigns, print advertising and overarching brand guidelines.
Pride of Britain Hotels is a not-for-profit organisation representing some of the very best independent hotels in Britain.
Having been briefed to make the brand more appealing to a slightly younger audience, we initially set about redefining the style and tone of voice of the organisation to make it more aspirational and less informational.
As part of the brand overhaul, we revisited the brand identity, considered the use of a strapline, introduced more contemporary colourways, and looked at new typography options for use in both print and online. This was underpinned by the development of an enhanced set of brand guidelines, giving clear instruction on how the new branding should be applied across a series of print and digital assets, all of which we created as part of the project.
The centrepiece of the reimagining of the Pride of Britain Hotels brand was the design and print production of a luxurious 156-page annual directory. As well as coordinating with all 50 member hotels to collate new imagery, amends and final sign-off of their specific pages, our in-house team of designers and print production specialists worked together to create completely new concept in terms of style, sustainable paper stocks and messaging.
taking pride
in a branding evolution
We worked with Pride of Britain Hotels to refresh their overall brand and supporting marketing collateral, including the creation of a new luxurious printed hotel directory, website redesign, email campaigns, print advertising and overarching brand guidelines.
Pride of Britain Hotels is a not-for-profit organisation representing some of the very best independent hotels in Britain.
Having been briefed to make the brand more appealing to a slightly younger audience, we initially set about redefining the style and tone of voice of the organisation to make it more aspirational and less informational.
As part of the brand overhaul, we revisited the brand identity, considered the use of a strapline, introduced more contemporary colourways, and looked at new typography options for use in both print and online. This was underpinned by the development of an enhanced set of brand guidelines, giving clear instruction on how the new branding should be applied across a series of print and digital assets, all of which we created as part of the project.
The centrepiece of the reimagining of the Pride of Britain Hotels brand was the design and print production of a luxurious 156-page annual directory. As well as coordinating with all 50 member hotels to collate new imagery, amends and final sign-off of their specific pages, our in-house team of designers and print production specialists worked together to create completely new concept in terms of style, sustainable paper stocks and messaging
Taking pride in a branding evolution
We worked with Pride of Britain Hotels to refresh their overall brand and supporting marketing collateral, including the creation of a new luxurious printed hotel directory, email campaigns, print advertising and overarching brand guidelines.
Formed in 1982, Pride of Britain Hotels is a not-for-profit organisation representing some of the very best independent hotels in Britain.
Having been briefed to make the brand more appealing to a slightly younger audience, we initially set about redefining the style and tone of voice to make it more aspirational and less informational.
As part of the brand overhaul, we revisited the brand identity, considered the use of a strapline, introduced more contemporary colourways, and looked at new typography options for use in both print and online. This was underpinned by the development of an enhanced set of brand guidelines, giving clear instruction on how the new branding should be applied across a series of print and digital assets, all of which we created as part of the project.
The centrepiece of the reimagining of the Pride of Britain Hotels brand was the design and print production of a luxurious 156-page annual directory. As well as coordinating with all 50 member hotels to collate new imagery, amends and final sign-off of their specific pages, our in-house team of designers and print production specialists worked together to create completely new concept in terms of style, sustainable paper stocks and messaging.
Agency services provided
| ✓ Directory Design & Print | ✓ Email Marketing | ✓ Digital Literature |
| ✓ Print Advert Design | ✓ Email Templates | ✓ Image Editing |
| ✓ Brand Guidelines | ✓ Email Signature | ✓ Copy Writing |
Agency services provided
| ✓ Directory Design & Print | ✓ Email Marketing | ✓ Digital Literature |
| ✓ Print Advert Design | ✓ Email Templates | ✓ Image Editing |
| ✓ Brand Guidelines | ✓ Email Signature | ✓ Copy Writing |
Agency services provided
| ✓ Design & Print | ✓ Email Templates | |
| ✓ Print Advert Design | ✓ Email Signature | |
| ✓ Brand Guidelines | ✓ Digital Design | |
| ✓ Email Marketing | ✓ Image Editing |
The Collection
The Collection
Brand Guidelines
Brand Guidelines
Email Marketing
Email Marketing
