BRAND IDENTITY, LITERATURE, Email MARKETING, PRINT

Flipping the expectations of brochure design

One of our favourite pieces of work over recent months has been the design and print of the new product brochure for Peerless-Assigns, which allowed us to really consider the business' position in the Graphic Display and Merchandising Display market and what type of marketing material would be key to showcasing their products.

Having initially worked across a range of digital and print marketing services for both Assigns and Peerless Designs over the past decade, we were also central to the creation of a brand new Peerless-Assigns brand identity following the merger of the two buisnesses.

While initially important to ensure that customers of both brands were introduced to the new single overarching brand in recent years, the Graphic and Merchandising sides of the business have retained a lot of their key differences and the latest version of the company brochure has been designed to reflect this.

Featuring a 'flipped' design, the brochure has two front covers - allowing readers to flip it over depending on which part of the buisness they are interested in. This reduced printing costs by meaning a single piece of liteature could be produced, as well as allowing both sides of the business to be showcased to customers while maintaining the unique elements of each.

Exceptional design is at the heart of everything Peerless-Assigns does, and it was only right that the company brochure matched these standards.

Agency services provided

design & print

Email marketing